The target action for the landing page is to sign up for a consultation. This project was implemented in two languages — Russian and Italian.
And on the basis of the data I made conclusions, adjusted the structure, wrote out what ideas are worth taking into the project, and which are better not to repeat.
The task of the site was to make a neat, moderately austere, and most importantly, concise site, which will be user-friendly.
I did a detailed competitor analysis that included marketing, content, the technical side of the site, and user experience.